Before joining Serficor, Isabella built her career at the intersection of creative direction, content operations, and client management. As co-founder and Creative Production Director of Orca Network, she drove the brand to over 300 million views and 1.6 million subscribers, coordinating a team of creatives and a network of more than 1,000 influencers. She owned the relationship end-to-end for 33 accounts —from onboarding to crisis management— while producing 40 pieces of content monthly for each account and delivering live training to audiences of up to 300 people.

She holds a degree in Digital Marketing from Universidad Anáhuac México, along with a Diploma in Personal and Corporate Branding. Her acting training at CEA Televisa gave her communication and stage-presence skills that she now applies to public relations and brand management.

Today, as Public Relations and Marketing Coordinator at Serficor IMAP, Isabella brings a fresh, results-driven perspective to leading the firm's brand and communications: media relations, content marketing, and events, while also spearheading the generation of new strategic contacts and strengthening the community with existing clients and partners.